Advanstar is a leading worldwide media company and publisher providing
integrated marketing solutions for the Fashion, Life Sciences and Power
Sports industries.
Business Goal: Produce Multi-Media Educational Display for Physicians’ Offices
In the Life Sciences sector, Advanstar serves the healthcare, dental and veterinary fields, as well as pharmaceutical, science and drug discovery markets through primary and specialist publications, niche professional journals, conferences, continuing medical education ("CME") products, custom publishing and projects. A major pharmaceutical client recently turned to Advanstar to help produce new multi-media patient education materials covering a specific medical condition. The program, which included an educational CD, related print components, and display unit to house the materials, was targeted for use in physicians' offices throughout the United States.
Solution: Experienced Media Replication Partner with Turnkey Service Offerings
Given the high visibility nature of the project, combined with underlying costs constraints, Advanstar needed a partner who get the job done on-time, on-budget and at the highest level of quality. With its proven reputation for quality and quick turnaround, coupled with its turnkey service offerings, EchoData Group was the logical choice.
To meet our client's requirements, EchoData produced a 4-panel wallet CD with 4-color graphics and information on the specific medical condition contained on each panel. 15 CD wallets were then assembled into a counter display unit with header card and additional supporting graphics. EchoData provided a full range of replication, print, assembly and shipping services in support of the project.
Results: Helping Pharmaceutical Sales Reps Build New Customers
Leveraging EchoData's expertise and turnkey support, Advanstar was able to deliver professional and high quality patient education materials to its client. EchoData provided quick turnaround on 275,000 printed wallets and CDs, and 15,000 display units for the materials. In addition, favorable pricing from EchoData enabled Advanstar to increase its order by 50,000 units just prior to final production. EchoData custom-packed each unit and then packed 15 sets together for shipment to the pharmaceutical company’s sales representatives. This extra bit of support ultimately made life easier for the sales reps in their transport and delivery of materials to physicians' offices.
